1. Information We Collect

1.1 Personal Information You Provide

• Contact details: Full name, email address, phone number, and shipping/billing address.
• Payment information: Credit/debit card details, bank account information, or other payment method details (note: we do not store full payment details—this information is processed and secured by our third-party payment processors).
• Account information: If you create an account, your username, encrypted password, and preferences (e.g., saved addresses, order history, size preferences).
• Other information: Details you share when contacting us (e.g., questions about orders, feedback on products) or participating in optional activities (e.g., fitness-related surveys).

1.2 Automatically Collected Information

• Device/usage data: IP address, browser type, operating system, device model, screen resolution, and details about how you use the Site (e.g., pages visited, time spent on pages, links clicked, products viewed).
• Cookie data: Cookies are small text files stored on your device to enhance your experience (e.g., remembering your login status, saving items in your cart, personalizing product recommendations). You can manage cookie settings in your browser, but disabling certain cookies may limit Site functionality (e.g., inability to track order status).

2. How We Use Your Information

• Process and fulfill orders: Verify your identity, process payments, ship products to your address, and send order confirmations or tracking updates.
• Provide customer support: Respond to your questions, resolve issues with orders (e.g., returns, refunds), and assist with account-related requests (e.g., updating your address).
• Improve the Site and products: Analyze how users interact with the Site to optimize navigation, update product offerings (e.g., adding popular fitness apparel styles), and fix technical issues.
• Personalize your experience: Recommend products based on your browsing or order history (e.g., suggesting workout leggings if you previously bought a performance tee) and remember your preferences (e.g., saved sizes, currency settings).
• Send important updates: Notify you about changes to our policies, service disruptions, or information necessary for your use of the Site (e.g., order delays).
• Comply with legal obligations: Fulfill tax, accounting, or regulatory requirements (e.g., retaining order records for legal purposes).

3. How We Share Your Information

• Third-party service providers: We work with trusted partners to process payments (e.g., payment processors), ship orders (e.g., shipping carriers), and manage customer support tools. These providers only receive the information needed to perform their services and are required to protect your data.
• Legal requirements: We may disclose your information if required by law (e.g., a court order, subpoena) or to protect our rights, safety, or property (e.g., investigating fraudulent orders or unauthorized account access).
• Business transfers: If we merge with, acquire, or sell all or part of our business, your information may be transferred as part of the transaction. We will notify you of any such transfer and ensure the new entity adheres to this Privacy Policy.

4. How We Protect Your Information

• Encrypting sensitive data (e.g., payment information) using industry-standard security protocols (e.g., SSL/TLS).
• Restricting access to personal information to authorized staff only.
• Regularly updating security systems to address emerging threats (e.g., malware, phishing).

5. Your Rights Regarding Your Information

• Access: Request a copy of the personal information we hold about you.
• Correction: Update or correct inaccurate or incomplete information (e.g., editing your shipping address in your account).
• Deletion: Request that we delete your personal information (subject to legal obligations, e.g., retaining order records for tax purposes).
• Opt-out: Unsubscribe from non-essential communications (e.g., promotional emails about new workout gear) by clicking the “unsubscribe” link in the email or contacting us directly.

6. Data Retention

• Order-related information: Retained for the time needed to process the order, handle returns/refunds, and comply with tax/legal requirements.
• Account information: Retained for as long as your account is active, or until you request deletion (we may retain some data to prevent fraud or meet legal obligations).
• Automatically collected data: Retained for a limited period to analyze Site usage, then anonymized (so it no longer identifies you).

7. Changes to This Privacy Policy

8. Contact Us

• Email: service@gynnsheark.com
• Address: 338 Waterview Drive, North Charleston South Carolina 29418, United States